Google and Publicis announce link-up

Google and Publicis Groupe, the owner of ad agency Saatchi & Saatchi, are working together on new advertising technology. This is the first such announcement that Google has made with one of the major advertising groups and shows that the company - labelled a "frenemy" by the WPP chief executive, Sir Martin Sorrell - is aiming to improve an often tense relationship with an agency world wary of its objectives more...