Thursday, 8 March 2007

PS3 makes ad play via video-on-demand

Sony is kicking off its marketing campaign for the eagerly awaited PlayStation 3 games console via BSkyB and Channel 4's video-on-demand services. They will also launch a simultaneous assault on virtual online world Second Life. In a departure from its usual TV-centric advertising strategy, Sony is launching 30- and 60-second PS3 ads that will run on Sky Anytime and 4OD from March 9 - a week before breaking on conventional broadcast networks more...

Royalties threaten internet radio

Internet radio stations are warning they could be forced off the air by a big increase in the royalties they pay to play music. The warning comes after a decision by a US copyright body to increase royalty payments for music via the net. Commercial webcasters in the US now face the prospect of paying more than twice as much for every track they play more..

Monday, 5 March 2007

Conservapedia - the US religious right's answer to Wikipedia

It has been attacked many times in its short life, most notably by a former aide to Robert F Kennedy and the editor of Encyclopaedia Britannica. But now the online reference site Wikipedia has a new foe: evangelical Christians. A website founded by US religious activists aims to counter what they claim is "liberal bias" on Wikipedia, the open encyclopedia which has become one of the most popular sites on the web. The founders of Conservapedia.com say their site offers a "much-needed alternative" to Wikipedia, which they say is "increasingly anti-Christian and anti-American" more...

Walking robot steps up the pace

A humanoid robot is teaching itself to walk and eventually run around a California research lab.
Dexter took its first tentative steps only a few days after it first discovered how to stand upright. Dexter's designers say their robot differs from commercially available predecessors because it can learn from its mistakes more...

The rise of technology addiction

The seemingly exponential growth of portable technology has sparked fears that people are becoming addicted or swamped by gadgets and their uses. One major consequence of this phenomenon is that the line between work and private life is much more blurred, now that e-mail and phones provide a 24-hour link between employers and staff more...

BBC in YouTube partnership to offer online video clips

BBC material will be legally available on YouTube as a result of a partnership between the public service broadcaster and the video sharing web site owned by Google. The non-exclusive partnership will provide BBC branded channels on YouTube under agreements with the corporation and its commercial arm, BBC Worldwide more...